When we opened the doors of our first warehouse store in 1998 there were no balloons, confetti, or grand opening ceremonies. In fact, there were no customers that December morning in San Francisco, just a little fog rolling atop the Bay. But word spread quickly that there was a new kid on the outskirts of town selling performance gear at outlet prices and offering great service, to boot. Since we do little to no traditional marketing, the word-of-mouth referrals of happy customers pleased as pie with their latest Sports Basement score have been at the hear of our growth. From our humble beginning in the bottom of our original warehouse store in San Francisco's Mission Bay, we have grown to four huge stores covering the San Francisco Bay Area. But our excitement every time a customer comes through the door and says, "So THIS is Sports Basement? It's HUGE!" hasn't changed. Neither have the hand-made clothing racks, wooden crates full of "Crate Deals," or comfy couches.